The Promise & The Price
Let me tell you a story. Mark Yarnell, a minister in a small town in Texas, was headed for bankruptcy and just about to lose his car and home. He looked for a way out and discovered Direct Sales.
Luckily, he had a wise sponsor. The sponsor gave Mark “THE PROMISE”:
THIS BUSINESS CAN SET YOU FREE FINANCIALLY IN ONE TO THREE YEARS.
But he also gave him “THE PRICE”: TO SUCCEED, YOU WILL HAVE TO FACE AND CONQUER 4 MAJOR ENEMIES.
Mark said, “It’s a deal.”
He then invited 200 friends over to his house to watch a video. 80 said: “No, not interested.”
Mark had encountered ENEMY #1: Rejection. He thought, “No problem. My sponsor warned me
I’ve got 120 people still coming over.” Guess what? 50 didn’t show up. He had just met ENEMY #2: Deception. Mark thought, “No problem, my sponsor warned me about that. I’ve got 70 people who watched the video.”
Guess what? 57 said, “Not interested.” He had just encountered ENEMY #3: Apathy. Undaunted, Mark thought, “No problem.
13 people signed up.” Guess what? 12 of them dropped out of the business shortly. ENEMY #4: Attrition had left Mark with just one serious associate.
To this day, that single distributor earns Mark over $50,000 per month.