Keywords are the words that people type in Search Fields, like Google, YouTube, Facebook, LinkedIn, Twitter, Yahoo, Bing, etc. to find the information and topics they are looking for.

So when you add the Keywords to your websites, profiles, posts and messages etc. you make it easier for people that are searching for what you have to find you.

Hashtags are the same as Keywords, but you use them in posts, comments and messages. You create a Hashtag link by putting the symbol # (Hashtag sign) just before the Keyword (no empty spaces).

When you come up with new and good Keywords and Hashtags, it would be great if you emailed them to so he can add them to this list for everyone to use.

Hashtags are the compass of a post, image or video. They are the ones that lead you to your potential consumers and lead those looking for the products and services you offer straight to your profile.

Here are a few tips and tricks to help you make the most of Hashtags:

Use specific tags rather than generic ones. For example, rather than using generic tags like #print or #silk or #love, you could be more specific, hashtags like #floralprints, #summerlove or #newarrivals or #fabricondiscount will likely attract the targeted audience you want. The more specific the hashtags, the more specific the audience.

Now Facebook has introduced Hashtags, so be sure to add the tags when sharing your Instagram posts on Facebook as well as on Twitter, Pinterest, and Tumblr.

Instagram offers a generous 30 tag limit, but that doesn’t necessarily mean that you need to use all 30. Try to keep Hashtags limited to 6-10. Too many Hashtags can be annoying and irrelevant.

Do not use tags that have very little or no connection to the post, image or video, regardless of how well they are trending. You will only be wasting your time on tags that do very little to add value to your potential customers.

Use two or three tags with a similar context so that you don’t miss out on potential customers. For instance, rather than using simple terms like #shoes or #sports to promote your new range of sportswear, you can use tags of a star athlete, or the latest games like #Wimbledon or #T20 etc. to reach out to a wider, relative audience. This also ensures that the content relevant to recent events your followers are actually interested in. Be sure to keep a track of what works and what doesn’t. If your posts, photos or videos are not generating the desired traffic, it is time to revamp your Hashtags.

You can also add popular tags with the specific ones to increase visibility. Doing so will give you exposure to the general audience along with the targeted one. What happens when Kim Kardashian or David Beckham post a picture of a random tree against a blank sky? It gets hoarded with likes and comments regardless of the quality of the image or its aesthetic appeal.

Those likes or comments are not always for the pot, image or video, but for the personality and the desire for association. That’s what your posts, images and videos can do for you provided you give your targeted audience something to associate themselves with. Perhaps coverage of a specific event, a shout-out to a star customer or simply asking for opinions on a specific promotional campaign.

Generating likes and comments can be tricky, but also interesting and productive at the same time. Where likes can help increase popularity and association, comments can help start conversations and engagement.


Here is a list of some KEYWORDS and HASHTAGS.

Home based business
Home business
Stay at home moms
Network Marketing

Social Media
Digtal Services